"be greedy when others are fearful and fearful when others are greedy"
"On the 14th floor of a non-descript office block he has rented for almost 50 years, Mr Buffett works his financial magic, reading newspapers and companies' annual reports, looking for the right business to invest in and the right moment to make a move."
"I've never had a computer in there, I've never had a calculator in there, I've never had a stock ticker in there"
The thrust of the article is that he looks at the prospects of a company and then invests for the long term ignoring blips in the daily share price.
The proof as they say is in the pudding. Look at this comparison.
![Image](http://newsimg.bbc.co.uk/media/images/46601000/gif/_46601915_berks_hath_466.gif)
Compare this to Architect's running their business. Many have no assets in case they are sued and loose it all. Crazy. This is why we are marginalised in the construction industry - who else would have such as stupid idea?!